Mar 9
Pro-Fusion
Of all the design projects I do, the ones related directly to my own activities are the hardest. It’s like the story of the shoemaker who doesn’t have shoes actually. First there is the pressure coming from all the work I do for clients, it challenges both my physical and spiritual stamina, so even if I get some good ideas for my sites, they fade away before I manage to find the time to start seriously contemplating them. I’m pretty much an intuitive designer, so if something comes to my mind, it has to be sketched out really fast. Once I lose the inertia of a creative impulse, it turns from a blessing to a burden.
Second, there is the self-accumulated pressure to make everything as perfect as possible. After all, it’s my ID, personal or professional and the overwhelming desire to make it bigger than life sometimes distracts me from the real purpose. That’s why alphadesigner.com has been in “coming soon” mode for so long and that’s why my professional site which I work on with my colleague has never even appeared online so far.
Thankfully in the few past months there has been real progress with both projects. AlphaDesigner is pretty much shaped up, some of the flaws of this blog has been fixed together with a huge pile of really ugly code and what is most important, at least from my own personal view, is that after about 10 draft versions and nearly 3 years of working, the commercial site’s design is now completely finished and is now in coding phase. I feel like I’ve just given birth to an elephant.














